You did it: you created your digital product, agonizing over every detail until it was just right before you hit the publish button.
So… where the heck are your customers??
I’ve been there before. There’s no worse feeling than putting all of your time, sweat, and tears into a product and then… crickets. First, here’s the good news: it’s not you. I promise. Your product is great, you’re great, and your biz is killing it.
All your audience needs is a little push.
When you’re not seeing the traffic you want on your sales page or online shop as a whole, it can be super frustrating. But don’t worry! I’m going to give you three of my top tips and tricks to drive traffic to your site — so you can start seeing the sales you deserve! Let’s get right to it.
No matter how many new social media apps pop up, one thing remains consistent: email isn’t going anywhere when it comes to marketing. In fact, some stats show that you can make $44 for every dollar spent with your email marketing efforts. So…
If you haven’t already, it’s time to start your email list! I’m telling you, it’s the golden ticket to building the trust factor with your audience. Build up some rapport, charm them with your wit, update them on current issues in your field, share your offers. The more email subscribers = the more traffic to your digital product.
Ultimately, you’re sharing tips with your audience so they can connect with you. Set yourself as an authority figure. You want to anticipate their problems and pop into their inbox with a solution before they even ask.
How do you get people on your email list? One way to create an opt-in email list. When people visit your site or social media, offer them the chance to join your email list to hear your latest tips or updates — or offer them something worth their email. You can entice them with a coupon or even a free digital product (like a handy checklist).
Social media marketing is “so hot right now,” and it can be intimidating to stay present on all the platforms that social media experts tell you to show up on. With a little preparation, however, you can use select social media platforms to your advantage. You just need to make sure you tailor your approach to your strengths — and stop feeling FOMO every time someone talks about a tool or platform that doesn’t resonate with you or your brand.
Instagram isn’t all about the glitz and glam (although there is certainly room for that, too). Instagram also gives you a unique chance to get intimate with your audience. With a digital product that sells passively, you might not think to be more present on social. But people do want to engage with the brands they buy from.
Use your Instagram posts and videos (yes, video is going to be Queen on Instagram for the foreseeable future) to appeal to your audience’s emotions. Show that you empathize with them, talk about their pain points, and don’t be afraid to be a little vulnerable or comedic. Showpieces of your work or personal life to humanize yourself. Also make sure to intersperse sales content into your social presence, linking to your products that solve a relatable problem.
If you want to market yourself as an expert in your community, YouTube (and video in general) is how you’ll want to do it. People watch tutorials on Youtube for anything, whether that be fixing a spare tire, doing a killer leg workout, or learning how to increase their digital product sales 😉
If you have something to teach your audience, YouTube is a great place to do it. It also serves as a secondary search engine, increasing your reach beyond Google or social media. Plus, people connect better to the material when they can see an actual person talking through it. Via video, you can share educational content while still infusing it with your sparkling personality. Put a face to the name, and drive the potential buyer to your site to learn even more.
What kind of things do you “Pin” on Pinterest? (I may or may not Pin pictures of colorful smoothies perfectly poured into mason jars, the type that I will never be able to make on my own. It’s sorcery, I tell you.)
People generally scroll through Pinterest to explore, and they’re often drawn to things that:
a) help improve their current situation, or
b) show them what kind of life they could lead
They explore pretty things, funny things, educational things. It’s not just recipes and home decor: users also explore handy blogs and videos that help them solve their personal or professional challenges. Like YouTube, Pinterest is its own search engine, further increasing reach even more!
If you can provide aesthetically pleasing resources that your desired audience will be drawn to, then that’s it: you win Pinterest. To do this, really pay attention to the types of Pins that people in your audience are saving and create Pin thumbnails that match that type of style. This is a great way to market your skills, draw attention to your shop, or even share your product through the lens of your audience’s current needs.
These are the big three platforms I believe can help you increase your reach and traffic, but they’re certainly not the only platforms to target. Go wherever your audience is, whether that be Linkedin, Twitter, or even TikTok.
You may notice that there’s one pretty big platform that I didn’t mention here yet. That’s because this platform gets a tip all of its own. Don’t throw any platform under the bus — I actually made this mistake with Pinterest for The Contract Shop®. We lost a ton of sales because we assumed it wasn’t working, only to discover that it was in fact driving a lot of money.
If you have a small biz, let’s be honest: you already have a lot on your plate. When I tell you to “create a community,” you probably want to bang your head against a wall and scream, “OH IS THAT ALL?!” I get it. I really do.
But honestly, I don’t mean that you have to build a community right now, or that you have to hop on Facebook, create a group, and start pushing people into it. What I want you to think of, instead, is how you can support people on the platforms you’re already on.
Maybe you start a Voxer chat where people can come and ask you questions. Maybe you do want to create a Facebook group. Maybe you start a MightyNetworks community. Whatever you want to do to create a support system for people (relevant to your digital products), do that. Just really focus on serving people, because that’s proven to be my best selling strategy to date.
I know that I share a lot of info here, and I know that you might be worried that increased traffic and sales are out of reach for your business. That’s not true, though. I want you to take ONE of these tips I’ve given you today and really work on that first. If you want to grow your email list, focus on that first. If you want to give Reels and/or TikTok the old college try, do that. Don’t do it all at once.
I would love to know which of these tips you are already using or which of these tips you want to try when it comes to promoting your digital product to drive more traffic to your site and make more sales.
Want more handy tips to grow your biz and blow up your digital products? My YouTube channel is where I post all the resources you need to get your digital product shop on the right track.