If your answer is 🙋🏻♀️, let’s figure out exactly what your goals are for your digital download products in 2021 — no matter if you’re new to this world or you’ve been in it for a while!
Not everyone has digital products created, nor does everyone have a Shopify or other online shop set up. That’s OK! The only thing you really have to know is what you want to accomplish with your digital download products in 2021.
🤔 Do you want to create one for the first time? Definitely check out Products on Tap®, which offers a roadmap for turning your services into products.
🤔 Do you want to really lean into your digital products, and find support as you expand your digital product lineup? That’s exactly what I help service providers do in my VIP coaching program!
But if you’re like, “Yeah, yeah I got all that. Now I just want to sell more and get really serious about turning my product shop into a bigger source of revenue” I got you covered 😉
1 | Just write it down.
Seriously, this seems so simple. But do it. Write down the amount of $$ you want to make from your digital product sales in 2021. Is it $10,000? $104,000? $1 million? (insert Dr. Evil pinky) Maybe it’s not even a financial goal — maybe you want to be able to sleep in every day because you work less with clients, or getting featured on your favorite lifestyle mag. Set it. Declare it.
2 | Break it down.
Take that number you just declared, and divide it by 12. That’s how much you need to make a MONTH — at least on average — to hit your goal. If you want to make $10,000 over the year, that $833.33 each month.
3 | Make a plan to market it.
That $833.33 per month goal isn’t gonna hit itself. Are you going to promote it on social? Create a shop page for it? Share it via newsletter? Host a sale? Figure out what you’re doing each month to really get the word out and sell more.
4 | Find the resources that will help you hit those dang goals.
I’ve sold a few digital products in my day (OK so it’s over 6,000 now), and I’ve learned a lot about how selling digital download products differ from selling other products. Even courses! I also know that you want to build a digital shop that works like an ATM, so knowing how to really sell your digital products consistently is critical.
Good news, FNAME: I am going to be kicking off a new program to boost your digital download shop sales in 2021… and if you’re doing the math and creating a plan to sell more in the New Year, it’s definitely for you!
This simple, sustainable framework will help you sell more of your digital products so that you can cut back even more on client work — or just unlock that next level of sales if you own a straight-up online shop.
I’ll be back soon to talk to you more about it, but you can learn more here if you’re interested.