You’re ready to open up your digital product shop, but then you get overwhelmed with ALL the to-do’s. Establishing your branding, creating that “perfect” website, making sure you have everything in place… where does it end? 

I have good news: honestly, you don’t need to have EVERYTHING ready before you launch your shop!

So what DO you need? Let’s walk through a simple product launch strategy you can use to get started on your digital product shop.

How to Plan Your Product Launch Strategy

Choose your products! 

Unsurprisingly, the first thing you need for your product launch strategy is, well, your digital products! If you haven’t picked your first product yet, now is the perfect time to start. Consider the following questions:

• Do you have a skill that wows your clientele and seems to attract the spotlight? 
• Is there a simple yet tedious part of your client’s routine that they dread doing every day?
• Is there a resource that you wish you would have had early on in your career?

The key to a successful digital product is to know your customer inside and out, so your first step should be to research, research, research! Research your audience to design a digital product that will appeal to their needs. If you need some inspiration, check out my guide on the best digital downloads to get those creative juices flowing. 

Preselling is another great way to gauge what product will draw the most attention (and consequently, be the most helpful!). Preselling will also allow you to validate your offer before you even start creating it.

Seek out feedback. 

Next, you should reach out to people and ask for feedback on your digital product. Your research helped get you on the right track, but you want to hear directly from your audience to see how they feel about what you are offering. 

This step is extra important because before you invest your time and energy into launching your digital product, you need to see if it is going to be worth it! This part seems scary at first, but the more you do it, the less daunting it becomes. 

Sell, sell, sell! 

Once you have your shop set up, build confidence in selling your product by actually selling them. Find the platform where your products perform the best, tweak as you go, and stay persistent! 

No matter what platform you go with—Etsy, Creative Market, Squarespace, Shopify, etc—there are a few things you need to do to optimize your listing. You’ll need:

• An in-your-face title that tells your customer EXACTLY what you’re selling
• A well-written description that gives the details of your product 
• Eye-catching images that are clean and professional

You may need to use some trial and error; that’s totally normal! Aim for progress, not perfection. 

Generate an email list. 

Finally, you want to set up a simple landing page so you can start collecting email addresses and building your networking list! An opt-in can grow your digital product shop quickly, too, to provide value while people wait to access your products.

Your digital product often gets your foot in the door, but your email list is the key to creating a long-lasting relationship with repeat customers. Of course, you have to make sure that your email doesn’t just become another blip in the inbox! You’ll continue to provide value for your email subscribers as time goes on and also show up consistently in their inbox. They’ll forget they signed up for your email list if you don’t, and that won’t build trust when it comes time to sell your products.

Ready for launch day?

You don’t need a perfect strategy to launch your digital; product shop; you just need a plan! If you’re ready to take a deeper look into what digital product shop option is actually right for you when it comes to selling your digital products, check out my video on how to set up your storefront step by step! Now, you’re well on your way to creating passive income while following your passions.