Just like Black Friday, semi-annual sales aren’t just for major retailers. These sales have a lot less competition (not everyone has their sales on the same weekend) and they’re a great way to drive an influx of revenue outside of the holiday sales season. In my own product shop, I’ve made over $350,000 in the last four mid-year sales we’ve done. And it didn’t require much effort on my part! That doesn’t even touch on our Black Friday sales…
If you want to run your own semi-annual sale this year in your own digital product shop, let’s get into it!
When you think of semi-annual sales, are you picturing a packed Victoria’s Secret or Bath and Body Works at the mall?
For online businesses, semi-annual sales work the same, but instead of having these sales to get rid of the season’s product to make way for the new, online businesses can use them to boost their sales a couple of times a year.
It’s something we do in The Contract Shop®, once at the beginning of July and one on Black Friday. These sales are some of our biggest money makers, and they give us a lot of insight into what people like and what they want more of.
The point of having a semi-annual sale is you’re not relying on just one massive holiday weekend to drive more revenue. You have at least two sales throughout the year to engage your audience.
Every business is different, but I know that semi-annual sales have worked wonders for mine.
Along with affiliates, these sales account for the biggest revenue that doesn’t require me to do any extra work. All I have to do is make sure tasks are delegated to my team (like updating the website, writing emails, doing the backend work in Shopify), and bingo! I’m increasing my revenue without overworking anyone.
When I asked you earlier about Victoria’s Secret and Bath and Body Works, it was because those stores have an insane level of recognition specifically for their semi-annual sales. People know when to expect them, and what type of sale to expect, and they wait, sometimes outside moments before the stores open, to get in on the savings.
And when you have these sales in your own business, they’ll start doing that for you too.
Not only do semi-annual sales help build customer loyalty, but they help bring in new customers too.
This is especially true if you’re using affiliates. You’ll have multiple streams of traffic heading to your website on the big day from people you may have never even reached — people who would totally be interested in your digital product.
The truth is, people love sales. When there’s a good one right in front of them, it’s hard to say no. And once they see how good your offers are, they’ll be back for more!
When you know you have a sale, at the same time, same place, every year, it makes it easy to plan your marketing efforts around that. And for you? That means less stress (because you can promote it by recycling and repurposing last year’s sale content), less time, and more money, honey!
A word of caution: If you’re not careful (aka, you don’t plan), they can easily become a nightmare, causing you to invest more time and money into it than it’s worth.
Bath and Body Works usually has anywhere from 50%-75% off products in-store and online. That’s a whopping discount, and people know to expect it. They stock up on candles and soaps — you’ve probably gotten a semi-annual sale item as a Christmas or birthday gift!
Part of the reason their sale is so successful is that that’s the kind of savings people have come to expect. Set a discount and stick with it.
Don’t just put a discount on your product and expect a surcharge of sales to happen. How are people going to find out if you don’t tell them?
Plan out plenty of time beforehand to determine what is going to be the most effective way to market your sale to your audience — you could talk about it on social media or in emails. You could use affiliates to help promote it. But whatever you do, just talk about it!
Be sure to set a clear start and end date, so people know they need to get their booties in gear if they want in! You can also add countdown timers on your sales page, Instagram Stories, or emails to make it visual.
As I mentioned earlier, semi-annual sales are just ONE way to drive traffic to your online shop, but it’s certainly not the only way. But if you still haven’t launched your online shop…
What are you waiting for?!
I know it can be scary because it seems like there is so much to do, but if you’ve been putting it off due to overwhelm, allow me to introduce you to the Launch Your Shop Academy!
If you’re ready to take the next step in your business and leverage the power of 24/7 sales through an online shop — without adding more to your already full plate — then you’re going to love this!
The Launch Your Shop Academy has seven in-depth modules focused on teaching you step-by-step how to get your shop up and running. Skip the overwhelm and start thinking about how you’re going to make Black Friday your best money maker yet.