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Legal Myth Buster to Creative Entrepreneurs
 
 

all about

Photo by Ginny Haupert Denver CO Photographer

Bio: 

Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches.

Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.

In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives.

When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

 
 
 

as seen in or on

Interesting Facts

  • Graduated from Texas A&M Undergrad + Emory Law
  • Horse mom to two geldings
  • Lives in Silverthorne, CO and Atlanta, GA

Suggested Interview Topics

About the founding of The Contract Shop®:

  • When you left your in-house legal job, starting a contract business wasn’t even on your radar. How did you go from calligraphy to teaching yoga to The Contract Shop?

  • How did you know that The Contract Shop was the right business for you?

  • I know that early on in your business you had a big break -- and that you had to prepare for it quite quickly! Tell us about that.

About Contracts and Protecting Your Work:

  • Why contracts are a tool to build relationships, rather than a barrier.

  • How the way you close the deal can set you up to create an amazing client experience.

  • When do you know you need a contract?

  • What are the risks of not using a contract?

  • Does a new business owner need to hire an attorney to make their business legally legit?

  • Why shouldn’t a new business build their own contract, or use a free template off the web?

  • What do you do if a potential client is dragging their feet about not signing their contract? How can you move the process along, without losing the client?

 

Headshots

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