Here’s the biggest branding and naming resources I have for you. If it's italicized, you can click right through. Please note: some of these are affiliate links, but I was going to suggest this stuff anyway (so I may as well get paid for it!)


HoneyBook for my Client Management/Billing (Get 50% Off with this link)

RescueTime is what I use to be SUPER productive by tracking my time

Samcart for selling products (with upsells!)

Tailwind for pinning on autopilot

Slack for communicating with my team/mastermind friends (stop using email!)

Active Campaign for my Email Newsletters

Bloom for Popups on Wordpress sites

Leadpages for my freebie delivery

WebinarJam for my webinars

Squarespace for my website (though I like ProPhoto on Wordpress too)

Big Fake Wedding for Vendor Display/Networking

ShoeBoxed for taking care of receipts painlessly (they send you an envelope + connect to your email, and take care of everythingggg!) Super awesome.



Schedugram for scheduling out all my posts (Get $5 off, Code: cscalera)

SC Stockshop

Rosemary Watson

Shelby Rae Photographs

Kay English

Twigy Posts 


Social Media Scheduling

Pinterest Growth through Board Booster (Get $5 off)

Instagram (Get $5 off, Code: cscalera)




Creative Market

Studio Standard (<they made the template for my free 26 page book)


small business funding

Kabbage (does not require credit history; lending is based off revenue)


WebinarJam (and YES! I love it!...just login early...)

Blixa 6 Studios



Nicky Laatz

Get Studio



Graphic Box


We Lived Happily Ever After



Cradle to Brave (the course)

Fizzle Community + Podcast

The Creative Tribe Online Conference (available on demand)

Naming/Filing Resources

Check your Secretary of State or other register for prior businesses’ names.

Check Facebook for your name or similar names in the same industry.

Check TESS (trademark search engine) for your name. **Please note: As of June 2016, the United States Patent and Trademark Office (USPTO) does not guarantee the accuracy of their database. The only true way to know if someone is using the name you use or would like to use in your business is approach a trademark attorney to do a name search.**


Brand Design/advice

Lauren Carns

Sarah O'Malley

The Palm Shop



Web Design/advice

WPEngine is the only hosting company I use on my Wordpress sites. Yes, it's more expensive. It's also NEVER crashed or been hacked. Get 20% off your first payment:

Divi has great newsletter opt-in boxes, banners and more. They also have a very clean Wordpress theme that's easy to use.

The Palm Shop

Magnoliahouse Creative

Red Met Yellow Creative (<they created my website template!! Plus, I use their blog post layout templates to make my photos all over the place look really cool)

ProPhoto 6 is amazing, we run the Creative Empire podcast site on a ProPhoto theme.


Calligraphy for Logo or Event



Chalk Full of Love



Paper & Honey



Captivating Calligraphy


Fancy/ European

Wondrous Whimsy


Estudio Rojo







Last Updated July 14, 2017

Sorry it’s not pretty! But it’s legit.

TIP: Whenever you purchase a product like the ones below, check to see what you can do with it. If you use the template/photo/graphic in an end product that you sell, you may need to purchase an extended or commercial license.

This guide contains affiliate links, because I was going to link to this stuff anyway and it took me a loooonnngg time to find + compile this list.