Getting a Grip on #AllTheIdeas

  It wasn’t until last Fall, as I was planning to launch yet another new product when a coach (Lisa Carpenter) sat me down and asked, “Why don’t you just work on something you’ve already created?” Life. Changing. I realized that in an effort to serve my audience with more value, I felt the need […]

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Business

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Business Slow? Do This! 10 Hacks to a Better Business

  When you’re just starting your business, it’s easy to want to rush into “making it”, and having 10,000 page views, 7,000 followers, and a 20-hour work week, but it’s really important to enjoy your time as a new business owner. You can’t skip the beginning stages — it is so essential to lay the […]

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Marketing

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6 Steps to Overcoming Fear and Finding Motivation

  It’s a classic situation… you get a new idea for something in your business – a new service or product, a new type of workflow, maybe even a side passion project – and it’s so exciting! You jump right in, work every spare minute fleshing this idea out, all the while envisioning the exciting […]

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New Biz

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Free Tech Backgrounds | March

  I’m all about organizing myself these days, and one of the ways I’ve cleaned up my act is by using beautiful, calendar wallpapers. (If only you could see what my desktop looked like a year ago… oh wait, you can! Cover your eyes. It’s about to get ugly in here.) I’m now happy to […]

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Personal

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3 Ways to Stand Out in a Crowded Industry

  Ever get an idea for a service or product that seemed brilliant and original at the time, but, once you started digging in and researching it, your idea started popping up everywhere? It’s super frustrating, right? You start off excited about a new, maybe even innovative project, only to get more and more discouraged […]

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New Biz

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5 Unexpected Ways to Get Clients (In Your First Year in Business)

When you’re first starting out in your business, it can feel like there are a million roadblocks in front of you, especially the biggie: getting clients who pay. How do you land that first (or second, or third) client? Before we delve into some surprising ways you can snag new clients, make sure you’re crystal-clear […]

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New Biz

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Why the Phrase “Ideal Client” Makes Me Want to Vomit, and 5 Steps to Actually Get In Front of the Right Audience for Your Offering

There’s a lot of phrases thrown around the online entrepreneur world, but this is one I’ve always been averse to. I still remember when my first mentor had me attempt to come up with my ideal clients, and they were all richer, skinnier versions of me that apparently had $10 million to spend at Target […]

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New Biz

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How to Take Time for Yourself (When It’s Literally Impossible)

As entrepreneurs, when we stop working, so do our businesses. We can so easily become overworked and overwhelmed, putting ourselves last and our businesses (and clients) first, until we burn out and realize we are our businesses. If we want our businesses to thrive, we have to thrive, too. So, how do we take time […]

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Business

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How to Create a Client Experience that Leads to Referrals

You probably dream of having a Calendly full of consultations and a waiting list of people who are dying to longing with you. (“Uh, yeah, Christina, but how the heck do I get there?”) It can be really hard to envision the path from where you are right now to being booked solid, especially if […]

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Sales

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3 Reasons Why You Should Name Your Newsletter

  Anything you can do to promote and elevate your brand is going to create a deeper, more relevant connection with your audience. It’s one reason why email marketing is touted as the best way to convert your readers into buyers. There’s so much information out there right now to help you “grow your list […]

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Marketing

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